Brand | COCA-COLA |
Product/Service | COCA-COLA |
Entrant | FP7 / CAI, EGYPT |
Category | INTERNET FILM |
Entrant Company
|
FP7 / CAI, EGYPT
|
Advertising Agency
|
FP7 / CAI, EGYPT
|
Production Company
|
LEO MEDIA Cairo, EGYPT
|
Brief Explanation
Coca-Cola has always been the icon of happiness,but how can we talk about happiness with all that's happening in the world?we had to evolve our happiness platform,we discovered that " kindness" is the active route to happiness.It was time for some kindness to change the way we interact together. But we were faced with three main challenges; showing the difference between charity and kindness, finding our crazy masters: the kindness doers that we want the people to follow in their example. Finally transforming an advertising campaign into a movement that would inspire people to do crazy acts of kindness of their own & inspire each other.
Credits
Abdelsalam Abdelsalam |
Executive Creative Director |
Ahmed Hafez Youness |
Creative Director |
Youmna El Essily/Menna El Keay Abd El Rahman Abou Zeid |
Copywriter |
Ahmed Coutry/Mina Mounir |
Art Director |
Heba Radwan/Mohamed Abdel Aziz |
Agency Producer |
Lamis Hazem/Account Execuitves: Ahmed Youssef/Mohamed Ezzo |
Account Supervisor |
Omar Aboud Zeid |
Producer |
Ali Ali |
Director |
Mohsen Abd El Wahab |
Editor |
Frequency |
Sound Design/Arrangement |
Azman |
Post Production |
Mohamed Bego |
Lighting |
Cairokee Ft. Aida El Aiuby |
Music |
Sarah Sherif |
Account Manager |
Boutros Mouarkech |
Director Of Photography |
Azman |
EditingCompany |
Business Unit Head: Ahmed Fayez/Account Director: Magued Farahat |
Other Credits |