| Brand | COCA-COLA |
| Product/Service | COCA-COLA |
| Entrant | FP7 / CAI, EGYPT |
| Category | INTERNET FILM |
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Entrant Company
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FP7 / CAI, EGYPT
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Advertising Agency
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FP7 / CAI, EGYPT
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Production Company
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LEO MEDIA Cairo, EGYPT
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Brief Explanation
Coca-Cola has always been the icon of happiness,but how can we talk about happiness with all that's happening in the world?we had to evolve our happiness platform,we discovered that " kindness" is the active route to happiness.It was time for some kindness to change the way we interact together. But we were faced with three main challenges; showing the difference between charity and kindness, finding our crazy masters: the kindness doers that we want the people to follow in their example. Finally transforming an advertising campaign into a movement that would inspire people to do crazy acts of kindness of their own & inspire each other.
Credits
| Abdelsalam Abdelsalam |
Executive Creative Director |
| Ahmed Hafez Youness |
Creative Director |
| Youmna El Essily/Menna El Keay Abd El Rahman Abou Zeid |
Copywriter |
| Ahmed Coutry/Mina Mounir |
Art Director |
| Heba Radwan/Mohamed Abdel Aziz |
Agency Producer |
| Lamis Hazem/Account Execuitves: Ahmed Youssef/Mohamed Ezzo |
Account Supervisor |
| Omar Aboud Zeid |
Producer |
| Ali Ali |
Director |
| Mohsen Abd El Wahab |
Editor |
| Frequency |
Sound Design/Arrangement |
| Azman |
Post Production |
| Mohamed Bego |
Lighting |
| Cairokee Ft. Aida El Aiuby |
Music |
| Sarah Sherif |
Account Manager |
| Boutros Mouarkech |
Director Of Photography |
| Azman |
EditingCompany |
| Business Unit Head: Ahmed Fayez/Account Director: Magued Farahat |
Other Credits |