| Brand | McDONALD'S EGYPT |
| Product/Service | QUICK SERVICE RESTAURANT |
| Entrant | FP7 / CAI, EGYPT |
| Category | RETAIL STORES, RESTAURANTS & FAST FOOD OUTLETS |
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Entrant Company
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FP7 / CAI, EGYPT
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Advertising Agency
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FP7 / CAI, EGYPT
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Production Company
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LIGHTHOUSE FILMS Cairo, EGYPT
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Brief Explanation
Tackling the fact that most of the time people do not buy what they want but what's within their budget, the campaign's big idea was: Don't let money control you, with McDonald's Loose Change Menu you have a choice. The TV campaign took the insight that your budget can limit your options to the extreme by featuring the 5, 7.5 and 10 pound bills as bullying and imposing real-life characters who boss their owners around and force them to choose from limited alternatives.
Credits
| Abdelsalam Abdelsalam |
Executive Creative Director |
| Ahmed Hafez |
Creative Director |
| George Azmy |
Copywriter |
| Ahmed Coutry |
Art Director |
| Heba Radwan |
Agency Producer |
| Sondos Effat |
Account Supervisor |
| Sherif Coutry |
Advertiser's Supervisor |
| Karim Shaker/Alaa El Dafrawy |
Producer |
| Omar Hilal |
Director |
| Mohsen Abdel Wahab |
Editor |
| Frequency |
Sound Design/Arrangement |
| Azman |
Post Production |
| Azman |
Animation |
| Mohamed El Meehy |
Cameraman |
| Amir Zanita |
Lighting |
| Sary Hany |
Music |
| Farah Mansour |
Account Manager |
| Omar Hilal |
Cinematographer |
| Quim Miguel |
Director Of Photography |
| Azman |
EditingCompany |
| Brand Manager: Ahmed El Zoghby. Account Executive: James Bannochie. Graphic Designer: Ahmed Mosaad. |
Other Credits |