| Brand | RED MANGO KUWAIT |
| Product/Service | FROZEN YOGHURT |
| Entrant | THE BUSTOP Salmiya, KUWAIT |
| Category | FOODS |
|
Entrant Company
|
THE BUSTOP Salmiya, KUWAIT
|
|
Advertising Agency
|
THE BUSTOP Salmiya, KUWAIT
|
|
Production Company
|
CINEMAGIC Salmiya, KUWAIT
|
Brief Explanation
A Teaser Campaign of 3 ads that only make sense together.
Ice cream street vendors in Kuwait are made up of a group of expats (from Egypt, Syria, etc) who ride their bicycle-powered freezers yelling out "Barreeed!" (Ice Cream!). Anyone who grew up in Kuwait has encountered them.
1) We uncover an underground council of Barreed street vendors meeting to discuss the threat of Red Mango.
2) The Council heads towards Red Mango to sample the competition.
3) The Council, have decided to practice yelling out "Red Mango!" at a music school, having given up on being regular Barreed vendors.
Credits
| May Al-Saleh |
Chief Creative Officer |
| Mariam Al-Mutairi |
Executive Creative Director |
| Maryam Al-Khatrash |
Creative Director |
| Tarek Jammal |
Agency Producer |
| Nasser Al-Saleh |
Advertiser's Supervisor |
| Mohammed Younes |
Producer |
| Nezar Al-Qandi |
Director |
| Nezar Al-Qandi |
Editor |
| Nezar Al-Qandi |
Sound Design/Arrangement |
| Cinemagic Kuwait |
Post Production |
| Issa Al-Hashemi |
Music |
| Omar Al-Masab |
Cinematographer |
| Omar Al-Masab |
Director Of Photography |
| Cinemagic Kuwait |
EditingCompany |