| Brand | HSBC |
| Product/Service | BANK |
| Entrant | JWT Dubai, UNITED ARAB EMIRATES |
| Category | BANKING, INVESTMENT & INSURANCE |
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Entrant Company
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JWT Dubai, UNITED ARAB EMIRATES
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Advertising Agency
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JWT Dubai, UNITED ARAB EMIRATES
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Production Company
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SONNY London, UNITED KINGDOM
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Brief Explanation
Third advert for the HSBC 'In the future' campaign, 'App Tycoon' shows how businesses will thrive through making international connections.
The film brings to life the businessmen of the future – young, ambitious and internationally minded. Technology has empowered these entrepreneurs and businesses, no matter their geography. This execution represents the future of international trade and the way international connections can drive growth for businesses around the world
Credits
| Axel Chaldecott |
Chief Creative Officer |
| Seyoan Vela |
Executive Creative Director |
| Richard Hol/Tristan Fitzgerald |
Creative Director |
| Richard Hol |
Copywriter |
| Tristan Fitzgerald |
Art Director |
| Doug Wade |
Agency Producer |
| Joe Petyan/Hamish Goulding |
Account Supervisor |
| Sonny London |
Producer |
| Steve Rogers |
Director |
| Neil Smith |
Editor |
| 750 mph |
Sound Studio |
| Orlando Hooper-Greenhill, Ben Tan |
Planner |
| Work Post Editors |
EditingCompany |