Brand | LEBANESE WELFARE ASSOCIATION FOR THE HANDICAPPED |
Product/Service | LEBANESE WELFARE ASSOCIATION FOR THE HANDICAPPED |
Entrant | THE BRIGHTSIDE Beirut, LEBANON |
Category | PUBLIC HEALTH & SAFETY, PUBLIC AWARENESS, FUNDRAISING AND APPEALS |
Entrant Company
|
THE BRIGHTSIDE Beirut, LEBANON
|
Advertising Agency
|
THE BRIGHTSIDE Beirut, LEBANON
|
Brief Explanation
The Lebanese Welfare Association for the Handicapped (LWAH) is an NGO that trains, educates and rehabilitates people with injuries as well as mental and physical disabilities so that they can live their lives normally just like everybody else.
We wanted to create a campaign for disabled people by disabled people. The objective was not to provoke sympathy or pity in the viewers as is the norm, but to empower the disabled and show that they, too, can have their fears, worries, cares and joys just like normal people.
Credits
Mazen Fayad |
Creative Director |
Pascale Kashouh |
Copywriter |
Pascale Kashouh |
Agency Producer |
Alain Toubia |
Producer |
Mazen Fayad |
Director |
Faisal Merheb |
Editor |
The Brightside |
Post Production |
The Brightside |
Animation |
Zeina Abul Hosn |
Cameraman |
Rabih Felefli |
Cinematographer |
Rabih Felefli |
Director Of Photography |
The Brightside |
Editing Company |