Brand | HENKEL |
Product/Service | PATTEX |
Entrant | OMD Dubai, UNITED ARAB EMIRATES |
Category | HOUSEHOLD, HOME APPLIANCES & FURNISHINGS, HOME ELECTRONICS & AUDIO-VISUAL |
Entrant Company
|
OMD Dubai, UNITED ARAB EMIRATES
|
Media Agency
|
OMD Dubai, UNITED ARAB EMIRATES
|
Brief Explanation
Pattex is part of Henkel so we took two 30” TVC’s (DAC and Persil) and ‘glued’ them either-side of a Pattex spot to demonstrate the brands extreme power.
When viewers at home are watching the first ad (DAC Disinfectant) leave the screen, they would then witness a game of ‘tug of war’ unfold in front of them as Pattex gets to grip with DAC and Persil – the third ad in the sequence.
Using elasticity and stretching effects on the ads, we demonstrated how Pattex has the power to glue anything – even TV commercials!
Credits
Diego Cerrone |
Creative Director |
Diego Cerrone: Manager - Ignition Zeeshan Ali Merchant: Manager – Planning Antoine Challita: Director – Planning |
Other Credits |