| Brand | HENKEL |
| Product/Service | PATTEX |
| Entrant | OMD Dubai, UNITED ARAB EMIRATES |
| Category | HOUSEHOLD, HOME APPLIANCES & FURNISHINGS, HOME ELECTRONICS & AUDIO-VISUAL |
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Entrant Company
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OMD Dubai, UNITED ARAB EMIRATES
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Media Agency
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OMD Dubai, UNITED ARAB EMIRATES
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Brief Explanation
Pattex is part of Henkel so we took two 30” TVC’s (DAC and Persil) and ‘glued’ them either-side of a Pattex spot to demonstrate the brands extreme power.
When viewers at home are watching the first ad (DAC Disinfectant) leave the screen, they would then witness a game of ‘tug of war’ unfold in front of them as Pattex gets to grip with DAC and Persil – the third ad in the sequence.
Using elasticity and stretching effects on the ads, we demonstrated how Pattex has the power to glue anything – even TV commercials!
Credits
| Diego Cerrone |
Creative Director |
| Diego Cerrone: Manager - Ignition Zeeshan Ali Merchant: Manager – Planning Antoine Challita: Director – Planning |
Other Credits |