| Brand | LESIEUR CRISTAL |
| Product/Service | ELKEF SOAP |
| Entrant | SHEM'S PUBLICITÉ Casablanca, MOROCCO |
| Category | HOUSEHOLD, HOME APPLIANCES & FURNISHINGS, HOME ELECTRONICS & AUDIO-VISUAL |
|
Entrant Company
|
SHEM'S PUBLICITÉ Casablanca, MOROCCO
|
|
Advertising Agency
|
SHEM'S PUBLICITÉ Casablanca, MOROCCO
|
|
Production Company
|
VIDEORAMA Casablanca, MOROCCO
|
Brief Explanation
Elkef is a heritage brand that dominates the market for household soaps, but runs the risk of being phased out in favor of alternative uses perceived as more aspirational.
The advert explains the superiority of the brand based on its disclaimer 5 in 1 by using a local expression "Khamssa wa Khmiss" which means protection and it is symbolized by a hand.
Credits
| Yanis Ayouch |
Chief Creative Officer |
| Quods Ouaissi |
Copywriter |
| Youssef Eljirari |
Art Director |
| Moulay Ahmed Belghiti |
Producer |
| Hank |
Director |