2013 Winners & Shortlists

Brief Explanation

This new prepaid calling + data package from Mobily offers an unprecedented suite of features. Simply put, the price versus quantity disparity is so big that at first glance it seems an unbelievable proposition unless tried. With unlimited data, SMS and on-net calling after a minimum-amount recharge, this package offers the unachievable, which literally upon usage can give anyone the impression that anything and everything (previously impossible) in the world is possible now and that too with Mobily. The advert is set in a neighborhood in Riyadh during summer. The summers in Riyadh are infamous for extreme temperatures of above 50 degrees centigrade. Amidst all this regularity, we reveal sub-zero, snow covered shot of Riyadh - Impossible!