In the past 2 years in Egypt, so much has been happening, that people became immune to any kind of amazement.
The general feeling was "Nothing in this world is worth a wow anymore. Almost nothing."
This campaign hit the right spots, and "Be Wowed" became the new catch phrase among the nation.
Credits
Name
Role
Hesham Ellabban
Executive Creative Director
Montasser Khalil
Creative Director
Ahmad Elrefaey
Copywriter
Ahmed Abbas/Fady Youssef/Mostafa Tawfic/Alia Edrees/Nora Aly
Art Director
Sameeh Selim
Account Supervisor
Hossam Fawzy/Ahmed El Ganainy/Ghalia El Sayegh/Sara Hosni