2013 Winners & Shortlists

AN ARAB TRIBE SOMEWHERE

Bronze
ClientEDITA
ProductFRESKA
EntrantKAIRO Cairo, EGYPT
Type of EntryProduct/Service
CategoryFOODS
TitleAN ARAB TRIBE SOMEWHERE
Product/ServiceFRESKA
Entrant Company KAIRO Cairo, EGYPT
Advertising Agency KAIRO Cairo, EGYPT
Production Company MELON FILMS Cairo, EGYPT

Brief Explanation

In the past 2 years in Egypt, so much has been happening, that people became immune to any kind of amazement. The general feeling was "Nothing in this world is worth a wow anymore. Almost nothing." This campaign hit the right spots, and "Be Wowed" became the new catch phrase among the nation.

Credits

Name Position
Hesham Ellabban Executive Creative Director
Montasser Khalil Creative Director
Ahmad Elrefaey Copywriter
Ahmed Abbas/Fady Youssef/Mostafa Tawfic/Alia Edrees/Nora Aly Art Director
Sameeh Selim Account Supervisor
Hossam Fawzy/Ahmed El Ganainy/Ghalia El Sayegh/Sara Hosni Producer
Omar Hilal Director
Ahmed Hafez/Salah Salem Editor
Hosny Ali/Frequency Sound Design/Arrangement
Graphic Aroma Post Production
Graphic Aroma Animation
Kpm Music
Mahmoud Dogheim Account Manager
Hussein Faheem Planner
Quim Miquel Cinematographer
Quim Miquel Director Of Photography
Graphic Aroma EditingCompany
Dina Nadeem Stylist
Diaa Eldin Mohamed Art Director