In the past 2 years in Egypt, so much has been happening, that people became immune to any kind of amazement.
The general feeling was "Nothing in this world is worth a wow anymore. Almost nothing."
This campaign hit the right spots, and "Be Wowed" became the new catch phrase among the nation.
Executive Creative Director
Ahmed Abbas/Fady Youssef/Mostafa Tawfic/Alia Edrees/Nora Aly
Hossam Fawzy/Ahmed El Ganainy/Ghalia El Sayegh/Sara Hosni