| Brand | MONDELEZ |
| Product/Service | MORO |
| Entrant | SAATCHI & SAATCHI Cairo, EGYPT |
| Category | FOODS |
|
Entrant Company
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SAATCHI & SAATCHI Cairo, EGYPT
|
|
Advertising Agency
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SAATCHI & SAATCHI Cairo, EGYPT
|
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Production Company
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CINEGRAM CAIRO Cairo, EGYPT
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Brief Explanation
Moro is a Chocolate bar that energizes you. This campaign targets teens in Egypt.
At this age teens in Egypt are all about trying to seem more dominant and brag about who is stronger and who beat whom in fights or in sports. In short, they all try to be bullies.
But, When you energize/charge by eating Moro you bully/dominate more than just your colleagues.
Credits
| Sherif Nashed |
Creative Director |
| Ahmed Arnaouty |
Art Director |
| Dalia Yehia |
Agency Producer |
| Tarek Akil |
Account Supervisor |
| Sherif Hammad |
Producer |
| Ahmed El Guindy |
Director |
| Ahmed Eid |
Editor |
| Hosny Ali |
Sound Design/Arrangement |
| Concave |
Post Production |
| Ahmad Sobeih |
Account Manager |
| Ahmed Morsi |
Director Of Photography |