2013 Winners & Shortlists

Brief Explanation

Lamia Gouda, a budding actress and comedienne was jobless. To stand out from fierce competition, Lamia chose to take a different approach. In the style of cheesy Egyptian infomercials - which have a huge cult following - we decided to sell Lamia as an incredibly versatile product! The audacious 2 minute 'video resume' humorously showcased Lamia's talents that range from translation to marketing to acting, while spoofing Egyptian films, sex-sirens, and infomercials which promise you the world. The viral video lacks production values, with intentional goofs, bad acting, and garish art direction. Viewers were invited to visit her website 'Lamianeedsajob.com', download her CV, a mobile game titled 'Lamia goes to Hollywood' and an Emoticons app for online chat titled 'Lamia's Faces', where Lamia expressed emotions unique to Egyptians. Lamia's viral became an overnight hit and was shared by thousands on Facebook. She received over 20 job offers within 48 hours. She was featured in society blogs, radio, press and television, and was interviewed on the Arab World's most viewed television program 'alkahira alyoum' for 20 minutes, all free promotion! But most importantly, she got the job she wanted, her own show titled 'Noussa News' on Cairo's top comedy channel 'AlKahira Wa AlNas' during the peak season of Ramadan.