| Brand | GE MENAT |
| Product/Service | GE MOVING |
| Entrant | WIEDEN+KENNEDY AMSTERDAM, THE NETHERLANDS |
| Category | CORPORATE IMAGE |
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Entrant Company
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WIEDEN+KENNEDY AMSTERDAM, THE NETHERLANDS
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Advertising Agency
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WIEDEN+KENNEDY AMSTERDAM, THE NETHERLANDS
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Production Company
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SMUGGLER London, UNITED KINGDOM
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Brief Explanation
'Aviation' dramatizes the human benefits of GE's technology, while celebrating the role that GE plays in driving progress in the Middle East. The film captures real GE employees and their candid reactions to the enormous and varied effects that their work is having in the region. Huge monitors were installed beside employee workstations displaying footage of both small and epic moments in which actual people and businesses interact with GE. The objective was to capture real emotion from individual employees as they see for the first time how their work affects countless lives.
Credits
| Mark Bernath/Eric Quennoy |
Executive Creative Director |
| Pierre Janneau/Mike Farr |
Creative Director |
| Zach Watkins |
Copywriter |
| Craig Williams |
Art Director |
| Andrew Koningen |
Agency Producer |
| Jordi Pont/Joe Lahham |
Account Supervisor |
| Ray Leakey |
Producer |
| Jamie Rafn |
Director |
| Tim Hardy |
Editor |
| Raj Sehgal |
Sound Design/Arrangement |
| Glassworks |
Post Production |
| Keith Kenniff |
Music |
| Thibaud Vincent-Genod |
Account Manager |
| Ray Coates |
Director Of Photography |
| Stitch |
EditingCompany |
| Jason Hill/Director Of Advertising Growth Markets/Rania Rostom/Director Of Corporate Communication |
Other Credits |