Brand | THE LEBANESE MINISTRY OF TOURISM |
Product/Service | LEBANON |
Entrant | CLEMENTINE Beirut, LEBANON |
Category | TRAVEL, TRANSPORT, ENTERTAINMENT & LEISURE |
Entrant Company
|
CLEMENTINE Beirut, LEBANON
|
Advertising Agency
|
CLEMENTINE Beirut, LEBANON
|
Production Company
|
GLOBAL FILMS Beirut, LEBANON
|
Brief Explanation
Amid the Lebanese and regional disturbances in 2012, we took the initiative to create a campaign to spread positiveness. We felt the need to welcome the new year with a new start and a new attitude. We created the idea of 'smiLebanon', where the smile and Lebanon are integrated in one planet; a small planet whose sole energy is coming from the innocent smile of a child. We presented it to the Ministry of Tourism and they directly adopted the concept as a campaign for the nation. It was a way to show the positive image of Lebanon especially during the festive season reaching out to Lebanese living in Lebanon and overseas. The 'smiLebanon' campaign served as a national "Season's Greetings" message, as a link shared between all Lebanese. It was also shown heavily on every national television and created a huge buzz on social media and YouTube with a high number of views and likes. 'SmiLebanon' generated positive feedback throughout the nation, successfully spreading positivity and showing the power of a simple smile.
Credits
Sami Saab |
Chief Creative Officer |
Sami Saab |
Creative Director |
Sami Saab |
Copywriter |
Nadim Zgheib |
Art Director |
Marianne Aoun |
Agency Producer |
Georges Najm |
Account Supervisor |
Nada Sardouk |
Advertiser's Supervisor |
Caroline Checrallah Sarrouh |
Producer |
Mazen Fayad |
Director |
Faisal Merheb |
Editor |
Walid Sarrouh |
Sound Design/Arrangement |
The Bright Side |
Post Production |
Walid Sarrouh |
Music |
Cynthia Khoury |
Account Manager |
Toufic Tabbal |
Director Of Photography |
The Bright Side |
EditingCompany |