MAZAL WAKFIN - ALLAOUA - 50TH ANNIVERSARY OF ALGERIA INDEPENDENCY
Brand | WATANIYA TELECOM ALGERIA |
Product/Service | TELECOMMUNICATIONS |
Entrant | FP7 McCANN ALGER Algiers, ALGERIA |
Category | CORPORATE IMAGE |
Entrant Company
|
FP7 McCANN ALGER Algiers, ALGERIA
|
Advertising Agency
|
FP7 McCANN ALGER Algiers, ALGERIA
|
Production Company
|
BL FILMS Alger, ALGERIA
|
Brief Explanation
Wataniya Telecoms (Nedjma) wanted to celebrate the fiftieth anniversary of Algerian independence, a date that resonates in everyone's heart. Nedjma had the ambition to go further than advertising; to create a movement, an enthusiasm of the entire population.
Then the real innovation was to ask the most famous Algerian artists to take this melody and put in into their style. The wealth of Algerian talent allowed declining a classic version with the diva Warda El Djazairyia, a contemporary and rhythmic with Baaziz and Cheb Khaled. Allaoua allowed us to enjoy a Berber version which was a first for the institutional communication campaign.
At the end, it was the variety of Algerian talent that Nedjma used to celebrate the anniversary. Beyond the stars the Algerian, hero films was population in all its diversity and its unity which shows that 50 years after they honor their ancestors while looking to the future with the same goal: prosperity and unity of Algeria
Credits
Mourad Ait Aoudia |
Creative Director |
Reda Rouibi |
Art Director |
Narimane Djebbara |
Advertiser's Supervisor |
Lotfi Bouchouchi |
Producer |
Vincent De Brus |
Director |
Hugo Caruana |
Editor |
Baaziz |
Music |
Karim Ayari |
Director Of Photography |