2013 Winners & Shortlists

THE HUMAN ARABESQUE

Silver
BrandTED/DOHA FILM INSTITUTE
Product/ServiceTEDX SUMMIT
EntrantWE ARE PI Amsterdam, THE NETHERLANDS
CategoryINTERNET FILM
Entrant Company WE ARE PI Amsterdam, THE NETHERLANDS
Advertising Agency WE ARE PI Amsterdam, THE NETHERLANDS
Production Company BIG PRODUCTION Paris, FRANCE

Brief Explanation

TEDxSUMMIT was the first Middle Eastern TED conference and an unprecedented one-week long global gathering. The goal: to imagine and define the future of TEDx’s community of Ideas Worth Spreading. The summit united 700 TEDx organisers from 120 countries to Doha, Qatar for talks, collaborations and to activate Ideas Worth Doing. To iconize the self proclaimed ‘TEDxers’ we humanized the X, embedding life directly into the summit logo. Then, taking inspiration from Qatari art, they set about ‘finding the x’ within the traditional Arabesque patterns in an effort to mash-up TEDx with Qatar’s Middle Eastern culture. We, they fused architecture, dance, math and magic into a bespoke 18-meter high triangular mirrored structure that hovered over a multi-colour moving floor to create the world’s first Human Arabesque. In a one-day shoot the experiment resulted in a spectacular kaleidoscope made of infinite arabesque patterns.

Credits

Name Role
Barney Hobson And Richard Chant Chief Creative Officer
Jamie Kim Agency Producer
Alex Bennett Grant Account Supervisor
Jim Stolze (Ted) Advertiser's Supervisor
Raphaël Carassic Producer
Körner Union Director
Matthilde Carlier Editor
Michael Kneebone At Toolbox Audio Sound Design/Arrangement
Mikros Image Post Production
Laurent Tangy Cameraman
Laurent Tesseyre Lighting
Yasmine Hamdan And Michael Kneebone At Toolbox Audio Music
Laurent Tangy Director Of Photography
Big Productions Paris EditingCompany
Icouldneverbeadancer - Choregraphers Other Credits