TEDxSUMMIT was the first Middle Eastern TED conference and an unprecedented one-week long global gathering. The goal: to imagine and define the future of TEDx’s community of Ideas Worth Spreading. The summit united 700 TEDx organisers from 120 countries to Doha, Qatar for talks, collaborations and to activate Ideas Worth Doing.
To iconize the self proclaimed ‘TEDxers’ we humanized the X, embedding life directly into the summit logo. Then, taking inspiration from Qatari art, they set about ‘finding the x’ within the traditional Arabesque patterns in an effort to mash-up TEDx with Qatar’s Middle Eastern culture.
We, they fused architecture, dance, math and magic into a bespoke 18-meter high triangular mirrored structure that hovered over a multi-colour moving floor to create the world’s first Human Arabesque.
In a one-day shoot the experiment resulted in a spectacular kaleidoscope made of infinite arabesque patterns.
Credits
Name
Role
Barney Hobson And Richard Chant
Chief Creative Officer
Jamie Kim
Agency Producer
Alex Bennett Grant
Account Supervisor
Jim Stolze (Ted)
Advertiser's Supervisor
Raphaël Carassic
Producer
Körner Union
Director
Matthilde Carlier
Editor
Michael Kneebone At Toolbox Audio
Sound Design/Arrangement
Mikros Image
Post Production
Laurent Tangy
Cameraman
Laurent Tesseyre
Lighting
Yasmine Hamdan And Michael Kneebone At Toolbox Audio