2013 Winners & Shortlists

INDIAN FILM

Bronze
BrandQUALITYNET
Product/ServiceINTERNET SERVICES
EntrantTHE BUSTOP Salmiya, KUWAIT
CategoryCOMMERCIAL PUBLIC SERVICES
Entrant Company THE BUSTOP Salmiya, KUWAIT
Advertising Agency THE BUSTOP Salmiya, KUWAIT
Production Company CINEMAGIC Salmiya, KUWAIT
Production Company 2 NIRVANA FILMS Mumbai, INDIA

Brief Explanation

Bollywood cinema has a loyal fan-base of Kuwaitis that dates back to the 1970's. There is a Kuwaiti phrase called "film-hindi" or " Indian Film". This is a phrase that is synonymous with exaggeration. If someone exaggerates when telling you a story, you say "what is this? an Indian Film?". The ad is a recreation of a "lost Indian Film" where our hero, a Rajni Kant look-a-like, tries to save his suicidal lover. He sings her a love song, sung in a broken Arabic dialect used by local Indian expats in Kuwait, but she jumps off the roof anyway. Seeing this, in true exaggerated Bollywood fashion, he rushes down the stairs of the building they're in faster than the speed of light, arriving to the bottom before her, and saving her from hitting the ground. She is grateful and they walk off together, reunited. The ad ends with the line "This isn't an Indian Film, this is the speed of Qualitynet".

Credits

Name Role
Maryam Al-Khatrash Executive Creative Director
Bashar Al-Shatti Creative Director
Tarek Jammal Agency Producer
Mohammed Younis Producer
Aziz Al-Jasmi Director
Nezar Al-Qandi Sound Design/Arrangement
Cinemagic Post Production
Bashar Al-Shatti/Mahbouba Music
Ravi K Chandran Cinematographer
Cinemagic EditingCompany