Brand | LBCI |
Product/Service | ANTI-DISCRIMINATION |
Entrant | IMPACT BBDO Beirut, LEBANON |
Category | PUBLIC HEALTH & SAFETY, PUBLIC AWARENESS, FUNDRAISING AND APPEALS |
Entrant Company
|
IMPACT BBDO Beirut, LEBANON
|
Advertising Agency
|
IMPACT BBDO Beirut, LEBANON
|
Production Company
|
THE FANTASTIC FILM FACTORY Beirut, LEBANON
|
Brief Explanation
Due to years of war in Lebanon, the country suffers from the absence and inefficiency of governmental accountability and lack of civic education. Consequently, the behavioral problems in the Lebanese society are numerous, from corruption and environmental irresponsibility to racism and traffic misconducts.Racial discrimination is a common treatment in a country that believes in ethnic and social elitism.
The contentious TVC was created, highlighting the problem in a sarcastic manner. The film features students in a classroom depicting how much discriminatory stereotypes affects children and their understanding of different nationalities, thus creating discrimination within young generations.
Credits
Walid Kanaan |
Executive Creative Director |
Miriam Jbeili |
Copywriter |
Georges Kyrillos |
Art Director |
Omar Frangieh Head Of Tv Department/Rawad Keyrouz Tv Producer |
Agency Producer |
Omar Sadek |
Account Supervisor |
Alain Toubia |
Producer |
Caroline Zakkak |
Director |
Alexandre Khoury |
Sound Design/Arrangement |
The Brightside |
Post Production |
Harry Hedeshian |
Music |