| Brand | LBCI |
| Product/Service | ANTI-DISCRIMINATION |
| Entrant | IMPACT BBDO Beirut, LEBANON |
| Category | PUBLIC HEALTH & SAFETY, PUBLIC AWARENESS, FUNDRAISING AND APPEALS |
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Entrant Company
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IMPACT BBDO Beirut, LEBANON
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Advertising Agency
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IMPACT BBDO Beirut, LEBANON
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Production Company
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THE FANTASTIC FILM FACTORY Beirut, LEBANON
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Brief Explanation
Due to years of war in Lebanon, the country suffers from the absence and inefficiency of governmental accountability and lack of civic education. Consequently, the behavioral problems in the Lebanese society are numerous, from corruption and environmental irresponsibility to racism and traffic misconducts.Racial discrimination is a common treatment in a country that believes in ethnic and social elitism.
The contentious TVC was created, highlighting the problem in a sarcastic manner. The film features a housewife explaining how well she's been treating the help using situations that obviously show that her basic rights are actually being abused.
Credits
| Walid Kanaan |
Executive Creative Director |
| Miriam Jbeili |
Copywriter |
| Georges Kyrillos |
Art Director |
| Omar Frangieh Head Of TV Department/Rawad Keyrouz Tv Producer |
Agency Producer |
| Omar Sadek |
Account Supervisor |
| Alain Toubia |
Producer |
| Caroline Zakkak |
Director |
| Alexandre Khoury |
Sound Design/Arrangement |
| The Brightside |
Post Production |
| Harry Hedeshian |
Music |