Brand | MARS FOODS |
Product/Service | GALAXY CHOCOLATE |
Entrant | IMPACT/BBDO Cairo, EGYPT |
Category | FOODS |
Entrant Company
|
IMPACT/BBDO Cairo, EGYPT
|
Advertising Agency
|
IMPACT/BBDO Cairo, EGYPT
|
Production Company
|
HAMA FILM PRODUCTIONS Giza, EGYPT
|
Brief Explanation
When we look at the main reasons why women turn to chocolate when they want moments of emotional relief, we find one common source…MEN
It’s the real woman who indulge in Galaxy, when in need of emotional relief, she is one that is empowered and confides in Galaxy.To her, Galaxy is pleasure worth taking because she deserves it!
We are telling all those men who upset their women in one way or another, that Galaxy is how they deal with it.
Our challenge was to own a consumption occasion for chocolate in Ramadan. Galaxy was a brand that communicates its’ product attributes and portrays the indulgence experience that women go through, which was seen as being fantasy. Now, Galaxy is shifting from this fantasy to reality, by showing the real women who eat chocolate and the real experience they go through.
Credits
Hussam Mourou |
Executive Creative Director |
Mostafa Hamza |
Copywriter |
Amr Mohsen |
Art Director |
Mohamed Abdel Rehim |
Agency Producer |
Dalia Abdel Shafi |
Account Supervisor |
Emile Tabanji |
Advertiser's Supervisor |
Hesham Soliman |
Producer |
Ali Ali |
Director |
Mohsen |
Editor |
Frequency Studio |
Sound Design/Arrangement |
Pierre Moarkesh |
Cameraman |
Haiham Zannita |
Lighting |
Izdiwaq |
Music |
Hadir El Akabawi |
Account Manager |
Pierre Moarkesh |
Director Of Photography |
Azman Studio |
EditingCompany |