2013 Winners & Shortlists

Brief Explanation

When we look at the main reasons why women turn to chocolate when they want moments of emotional relief, we find one common source…MEN It’s the real woman who indulge in Galaxy, when in need of emotional relief, she is one that is empowered and confides in Galaxy.To her, Galaxy is pleasure worth taking because she deserves it! We are telling all those men who upset their women in one way or another, that Galaxy is how they deal with it. Our challenge was to own a consumption occasion for chocolate in Ramadan. Galaxy was a brand that communicates its’ product attributes and portrays the indulgence experience that women go through, which was seen as being fantasy. Now, Galaxy is shifting from this fantasy to reality, by showing the real women who eat chocolate and the real experience they go through.