| Brand | PEPSICO |
| Product/Service | MIRINDA GREEN APPLE |
| Entrant | IMPACT/BBDO Cairo, EGYPT |
| Category | DRINKS |
|
Entrant Company
|
IMPACT/BBDO Cairo, EGYPT
|
|
Advertising Agency
|
IMPACT/BBDO Cairo, EGYPT
|
|
Production Company
|
ASAP Cairo, EGYPT
|
Brief Explanation
Mirinda was the first to launch the green apple flavor in Egypt. Due to its success, this flavor has become a permanent line. Fanta decided to build on the success of the green apple and launched its own green apple flavor with the claim of 'taste the difference'. Being the original flavor, Mirinda decided to remind Egypt that it is the original Green Apple flavor.
Credits
| Hussam Mourou |
Executive Creative Director |
| Mohamed Ghamrawy/Mostafa Hamza |
Copywriter |
| Amr Mohsen |
Art Director |
| Mohamed Abdel Rehim |
Agency Producer |
| Mostafa Shady |
Account Supervisor |
| Emile Tabanji |
Advertiser's Supervisor |
| Amin El Masri |
Producer |
| Ali Ali |
Director |
| Mohamed Mohsen |
Editor |
| Frequency |
Sound Design/Arrangement |
| Azman Studio |
Post Production |
| Pierre Moarkesh |
Cameraman |
| Hassan Shaaban |
Lighting |
| Yasmin Sweedan |
Account Manager |
| Pierre Moarkesh |
Director Of Photography |
| Azman Studio |
EditingCompany |