2013 Winners & Shortlists

RAMADAN BOX

BrandQATAR FOUNDATION
Product/ServiceRAMADAN GIFT BOX
EntrantTBWA Doha, QATAR
CategoryFUNDRAISING, CHARITIES, APPEALS, NON-PROFIT ORGANISATIONS, PUBLIC HEALTH & SAFETY, PUBLIC AWARENESS
Entrant Company TBWA Doha, QATAR
Advertising Agency TBWA Doha, QATAR

The Brief

Muslims worldwide observe Ramadan as a month of fasting, spiritual reflection and giving. Qatar Foundation asked us to create a Ramadan gift to express their gratitude to staff, partners and friends during the holy month.

Creative Execution

East meets West as Arabic calligraphy adorns the front of the advent calendar box. The calligraphy reads: ‘Ramadaan Kareem’. The windows of the advent calendar contain edible dates for the sole purpose of breaking the fast every day during the holy month. On the reverse side of the perforated windows, we printed hadiths or daily teachings for believers to better understand Islam. The last window of the advent calendar carries the message: ‘Eid Mubarak’.

Describe the creative solution to the brief/objective.

We designed an Islamic Advent Calendar for Ramadan which encapsulates the spirit of Ramadan in more ways than just one, acting as a peaceful gesture for tolerance.

Results

Qatar Foundation received an overwhelming number of thanks from staff and partners for this very unique gift. We also learned that many people are hanging onto the calendars. Why wouldn’t they? We think it makes a pretty sweet memento.

Credits

Name Company Role
Helene Sue Tbwa Creative Director
Alaa Jazmati Tbwa Art Director
Lorna Addicott Tbwa Art Director
Hilton Mashonga Tbwa Senior Copywriter
Yunus Saiyed Tbwa Art Direction
Hanin Bader Tbwa Graphic Designer
Youssef Chahine Tbwa Account Director