BUSINESS QUICKNET 4G DOWNLOAD BAR
Brand | STC - SAUDI TELECOM COMPANY |
Product/Service | BUSINESS QUICKNET 4G |
Entrant | JWT Riyadh, SAUDI ARABIA |
Category | BUSINESS PRODUCTS & SERVICES |
Entrant Company
|
JWT Riyadh, SAUDI ARABIA
|
Advertising Agency
|
JWT Riyadh, SAUDI ARABIA
|
The Brief
STC Business, wanted to launch their new 4G Mobile Internet service ‘Business QUICKnet 4G’ for the Enterprise sector. Our communication objective was to create awareness, in order to drive acquisition for this newly launched service. Our target audience was Corporations who still did not adapt the Mobile Broadband technology in their operation.
Creative Execution
Although direct mailing is a conventional channel in B2B communication, the execution that we used is original and engaging. Based on a real insight, the frustration employees get from Internet disconnection, we have simulated this experience in an interactive execution, followed by a message pertaining a call to action that resolves this situation. STC empowers its consumers to make more possible through its various products and services. This execution demonstrates how STC Business understands the needs of Enterprises and offers solutions to increase their work efficiency.
Describe the creative solution to the brief/objective.
Many employees experience random failures in their Internet connection when downloading or uploading big files, which leads to lack of efficiency and hence frustration. Our Direct Mailer brings this experience to life by engaging our consumers with a physical download bar that gets stuck while downloading, with a message and call to action that pushes them to switch and subscribe to the new Business QUICKnet 4G service by STC Business.
Results
We printed 1000 DMs that were distributed by sales people to the IT officers in SMEs. A total of 135 calls were received out of which 73 were translated into sales.
Credits
Ramsey Naja |
Jwt |
Chief Creative Officer |
Chafic Haddad |
Jwt |
Executive Creative Director |
Hussein Nasser |
Jwt |
Associate Creative Director |
Nabil Khoury |
Jwt |
Senior Graphic Designer |
Haifa Alrasheed |
Jwt |
Copywriter |
Maian Alken |
Jwt |
Copywriter |
Fayez Jabri |
Jwt |
Business Director |
Mohamed Itani |
Jwt |
Account Manager |
Talal Jarkas |
Jwt |
Senior Account Executive |
Ali Khalil |
Jwt |
Planner |
Majed Alqahtani |
Stc Business |
Marketing Director |
Ahmad Hussein |
Stc Business |
Marketing Manager |