2013 Winners & Shortlists

SLEEPING WITH ALLERGY

BrandNOVARITS
Product/ServiceTAVEGYL
EntrantMEMAC OGILVY & MATHER Cairo, EGYPT
CategoryPOSTERS
Entrant Company MEMAC OGILVY & MATHER Cairo, EGYPT
Advertising Agency MEMAC OGILVY & MATHER Cairo, EGYPT

Brief Explanation

1- Creating a clear differentiation in the target audience's perception between Tavegyl as an allergy treatment with a calming effect and between any other ordinary treatment. 2- Clarifying Tavegyl role as a treatment not as a hypnotic

The Brief

Demonstrate Tavegyl efficiency by emphasizing on Tavegyl’s double effect: - Treating allergy - Calming effect (to help allergic patients to have a good night sleep without the annoying itchy feel) Target Audience: - Doctors - Pharmacist - Patient

How the final design was conceived

Building on the creative concept (sleeping with allergy)

Indication of how successful the outcome was in the market

It was well received and perceived by the target audiences, also the product sales increased after the campaign's launch

Credits

Name Company Role
Khaled Elsherbeny Memac Ogilvy Senior Copywriter/Creative
Bassem Fahmy Memac Ogilvy Head Of Studio/Creative
Michael Habib Memac Ogilvy Art Director/Creative
Hany Atef Memac Ogilvy Re-Toucher
Ahmed Osman Freelancer Photographer
Mohsen Farid Memac Ogilvy Senior Account Manager
Noha Rashid Memac Ogilvy Senior Account Executive