TAPIRAMA THE CARPET REVOLUTION
| Brand | TAPIRAMA |
| Product/Service | TAPIRAMA WINTER CAMPAIGN |
| Entrant | MEMAC OGILVY & MATHER Beirut, LEBANON |
| Category | PRINT/POSTER - COPYWRITING |
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Entrant Company
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MEMAC OGILVY & MATHER Beirut, LEBANON
|
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Advertising Agency
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MEMAC OGILVY & MATHER Beirut, LEBANON
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English Translation of Main Headlines
In the Lebanese dialect, "Intifadet el Sajed", has a double meaning. The revolution of carpets as connoting to the many "Arab Spring" revolutions happening at the moment around the Arab World, and it also means "time to dust/change that carpet". The ad is a hard sell promotion playing on the double meaning above.
Credits
| Moe Minkara |
Executive Creative Director |
| Christian Safi |
Copywriter |
| Maria Afeiche |
Art Director |
| Jerry Donato |
Illustrator |