| Brand | EDITA |
| Product/Service | FRESKA |
| Entrant | OMAR HILAL Cairo, EGYPT |
| Category | FILM - ART DIRECTION |
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Entrant Company
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OMAR HILAL Cairo, EGYPT
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Advertising Agency
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KAIRO Cairo, EGYPT
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Production Company
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MELON FILMS Cairo, EGYPT
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Brief Explanation
The past two years have seen so much happen in Egypt, that people became immune to any kind of amazement.
The general feeling was 'Nothing in this world is worth a wow anymore. We've seen it all"..
In this oddball campaign, regular people are asked to be wowed , and refuse to do so, until something manages to work..
The campaign struck a note with Egyptians, as 'Be wowed' entered the Egyptian lexicon, and became the new catchphrase for the nation, used by everyone from politicians to comedians to mothers at home !
Credits
| Hesham Ellaban |
Executive Creative Director |
| Montasser Khalil |
Creative Director |
| Ahmed Elrefaey |
Copywriter |
| Ahmed Abbas/Fady Youssef/Mostafa Tawfic/Alia Edris/Nora Aly |
Art Director |
| Sameh Selim |
Account Supervisor |
| Hossam Fawzy |
Producer |
| Omar Hilal |
Director |
| Ahmed Hafez |
Editor |
| Frequency |
Sound Studio |
| Hosni Ali |
Sound Design/Arrangement |
| Aroma |
Post Production |
| Graphic Aroma |
Animation |
| Kpm/Samy Ali : Elshartit Eino Bi Tiganen |
Music |
| Mahmoud Doghiem |
Account Manager |
| Hussein Faheem |
Planner |
| Diaa Eldin Mohamed/Mayar Mohsen |
Production Designer |
| Graphic Aroma |
Special Effects/Computer Graphics |
| Quim Miquel |
Cinematographer |
| Quim Miquel |
Director Of Photography |
| Aroma |
EditingCompany |
| Eslam Hanafy |
ProductionManager |
| Stylist : Dina Nadeem |
Other Credits |