Brand | AUDI |
Product/Service | AUDI A8L |
Entrant | TONIC INTERNATIONAL Dubai, UNITED ARAB EMIRATES |
Category | FILM - CINEMATOGRAPHY |
Entrant Company
|
TONIC INTERNATIONAL Dubai, UNITED ARAB EMIRATES
|
Advertising Agency
|
TONIC INTERNATIONAL Dubai, UNITED ARAB EMIRATES
|
Production Company
|
LUCKY FISH PRODUCTIONS Cape Town, SOUTH AFRICA
|
Brief Explanation
Featuring the highest standards in cabin luxury complemented by a seductively powerful engine, the immaculate Audi A8 L it in a league of its own – this is the thought that inspired the new Audi A8 L “Always First Class” campaign.
The concept was pitched directly to the client in Germany and shot on location in Cape Town South Africa.Client reckons it’s the high production values, including the original score, that are resonating with local customers.
In a market where image-building campaigns are usually adapted from abroad, Tonic International is honoured to have created a fresh campaign that is running in the Middle East and has also been picked up by South Korea, Russia and other South East Asia markets.
Credits
Vincent Raffery |
Creative Director |
Christopher Hubert/Ashraf Majiet/Peter Walker/James Wareham |
Copywriter |
Christopher Hubert/Ashraf Majiet/Peter Walker/James Wareham |
Art Director |
Platon |
Producer |
Gil Bauwens |
Director |
Resonate |
Sound Studio |
Robert Brinkworth |
Sound Design/Arrangement |
Lucky Fish Productions |
Post Production |
Vanessa Dolan |
Account Manager |
Peter Tischhauser |
Cinematographer |
Peter Tischhauser |
Director Of Photography |