2013 Winners & Shortlists

Brief Explanation

Featuring the highest standards in cabin luxury complemented by a seductively powerful engine, the immaculate Audi A8 L it in a league of its own – this is the thought that inspired the new Audi A8 L “Always First Class” campaign. The concept was pitched directly to the client in Germany and shot on location in Cape Town South Africa.Client reckons it’s the high production values, including the original score, that are resonating with local customers. In a market where image-building campaigns are usually adapted from abroad, Tonic International is honoured to have created a fresh campaign that is running in the Middle East and has also been picked up by South Korea, Russia and other South East Asia markets.