2013 Winners & Shortlists

FALAFEL

BrandLE CHARCUTIER
Product/ServiceSUPERMARKET
EntrantMEMAC OGILVY & MATHER Beirut, LEBANON
CategoryFILM - SCRIPT
Entrant Company MEMAC OGILVY & MATHER Beirut, LEBANON
Advertising Agency MEMAC OGILVY & MATHER Beirut, LEBANON
Production Company WAHM PRODUCTIONS Beirut, LEBANON

Brief Explanation

The promotional campaign was based around collecting your supermarket bills, and exchanging them for real money after having spent a certain amount at Le Charcutier supermarket. The 2 commercials are based on typical Lebanese situations where people are paying for common everyday things using supermarket bills instead of money.

Credits

Name Role
Moe Minkara Executive Creative Director
Christian Safi Copywriter
Maria Afeiche Art Director
Liliane Hanbali Producer
Amanda Abou Abdallah Director
Karim Najjar Editor
Wahm Post Production
Wahm Animation
Michel Khairallah Account Manager
Bashar Khattar Director Of Photography
Liliane Rahal ProductionManager