| Brand | STC - SAUDI TELECOM COMPANY |
| Product/Service | HOME TELECOM SOLUTION BUNDLES |
| Entrant | JWT Riyadh, SAUDI ARABIA |
| Category | FILM - EDITING |
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Entrant Company
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JWT Riyadh, SAUDI ARABIA
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Advertising Agency
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JWT Riyadh, SAUDI ARABIA
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Production Company
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THE TALKIES Beirut, LEBANON
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Brief Explanation
To portray the simplicity and convenience of the new bundles, we decided to play on the duplication of the letter “O” in the name “Jood”. So “Jood” represented Jood 2, “Joood” represented Jood 3, and “Jooood” represented Jood 4. We decided to take the simple concept of duplication to new levels, we created a TVC in stop motion, showing pictures getting duplicated but with add-ons in every new picture, representing the add-ons of the Jood bundles with every duplicated “O”.
Credits
| Ramsey Naja |
Chief Creative Officer |
| Chafic Haddad |
Executive Creative Director |
| Ali Baasiri |
Creative Director |
| Yazeed Al Harthi |
Copywriter |
| Gilbert Abdallah |
Art Director |
| Edgard Jinbachian |
Agency Producer |
| Fayez Jabri |
Account Supervisor |
| Safar Al Bargan |
Advertiser's Supervisor |
| Jihad Nehmeh |
Producer |
| The Talkies |
Editor |
| Jad Haddad |
Account Manager |
| The Talkies |
EditingCompany |