| Brand | SOLE |
| Product/Service | SOLE DXB |
| Entrant | MOLOOBHOY & BROWN Dubai, UNITED ARAB EMIRATES |
| Category | FILM - EDITING |
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Entrant Company
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MOLOOBHOY & BROWN Dubai, UNITED ARAB EMIRATES
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Advertising Agency
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MOLOOBHOY & BROWN Dubai, UNITED ARAB EMIRATES
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Production Company
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AKELA Dubai, UNITED ARAB EMIRATES
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Brief Explanation
Dubai is known for a number of things, but sneaker culture isn't one of them. It's not that it doesn't exist - you just have to look a little harder to find it. Sole DXB was the region's first sneaker summit, showcasing some of the region's biggest sports brands to urban enthusiasts who previously had nowhere to turn to in the Middle East for inspiration and to keep their finger on the pulse of emerging trends.
Hidden Soles was Sole DXB's mouthpiece. Seeking out the gritty, grungy side to a city known for its glitz and glamor, the film explored a side of Dubai that the city itself hadn't even realized existed. Hidden Soles didn't create sneaker culture in Dubai. It simply brought it to light.
Credits
| Hussain Moloobhoy |
Executive Creative Director |
| Neel Kumar |
Copywriter |
| Hussain Moloobhoy |
Art Director |
| Elliott Brown |
Account Supervisor |
| Joshua Cox |
Advertiser's Supervisor |
| Neel Kumar |
Director |
| Neel Kumar |
Editor |
| Mnk Studios |
Sound Studio |
| Miltiadis Kyvernitis |
Sound Design/Arrangement |
| Hussain Moloobhoy |
Production Designer |
| Neel Kumar |
Cinematographer |
| Akela |
EditingCompany |