2013 Winners & Shortlists

BUILDING THE EARTH

BrandGSSG
Product/ServiceGSSG
EntrantP&A ADVERTISING AND MARKETING Kuwait City, KUWAIT
CategoryFILM - CINEMATOGRAPHY
Entrant Company P&A ADVERTISING AND MARKETING Kuwait City, KUWAIT
Advertising Agency P&A ADVERTISING AND MARKETING Kuwait City, KUWAIT
Production Company INTAJ THE PRODUCTION HOUSE Beirut, LEBANON

Brief Explanation

The visual treatment is the hero of this TVC for GSSG industries. It is to a great extent, symbolic. Each frame, each picture and each word was chosen carefully among hundreds of options to exemplify the relevant industry be it glass, steel….etc. Yet this symbolic approach goes side by side with the concept of building the earth, a concept rooted deep in our Arabian culture.

Credits

Name Role
Ghassan Hamadah Chief Creative Officer
Ghassan Hamadah Executive Creative Director
Ghassan Hamadah Creative Director
Ayman Hassan Copywriter
Sabine Baz Art Director
Fouad Shatila Account Supervisor
Fatima Al Qadhi Advertiser's Supervisor
Youssef Ayoub Producer
Richard Gibson Director
Vtr Beirut Post Production
Vtr Beirut Animation
Fouad Shatila Account Manager
Michael Wood Cinematographer
Michael Wood Director Of Photography
Danielle Mousalli ProductionManager