2013 Winners & Shortlists

THE ORIGINAL STORY / THE HUNTER

Silver
BrandCHÂTEAU KSARA
Product/ServiceWINE
EntrantLEO BURNETT BEIRUT, LEBANON
CategoryFILM - FILM DIRECTION
Entrant Company LEO BURNETT BEIRUT, LEBANON
Advertising Agency LEO BURNETT BEIRUT, LEBANON
Production Company CLANDESTINO FILMS Beirut, LEBANON

Brief Explanation

Ksara is the oldest winery in Lebanon. It has more than 155 years of winemaking history that began with the discovery of Roman era wine caves in 1898. This discovery changed Ksara’s history and consequently Lebanon’s winemaking future. The Original Story campaign focuses on that legendary moment. This TVC take us back to 1898 and tells the story of how the caves were discovered. Time has created many versions of that discovery; This version relives the story as it happened according to a hunter that tried to cheat the Jesuite congregation.

Credits

Name Role
Bechara Mouzannar Chief Creative Officer
Malek Ghorayeb Executive Creative Director
Areej Mahmoud/Caroline Farra Creative Director
Samer Zouehid/Grace Kassab Copywriter
Christina Salibi/Bernard Hage Art Director
Marlene Jaber Agency Producer
Nada Abi Saleh/Jad Hindi Account Supervisor
Ray Barakat Producer
Chadi Younes Director
Simon El Haber Editor
Emile Awad Sound Design/Arrangement
VTR Beirut Post Production
Bassem Nicholas Animation
Yves Sehnaoui Cameraman
Audio Force (Berlin/Germany) Music
Diego De Aristegui Account Manager
Yves Sehnaoui Cinematographer
Yves Sehnaoui Director Of Photography
Clandestino Films EditingCompany
Line Producer: Myriam Abi Wardeh Other Credits