Brand | TOUCH |
Product/Service | TOUCH |
Entrant | JWT BEIRUT, LEBANON |
Category | FILM - BEST USE OF MUSIC |
Entrant Company
|
JWT BEIRUT, LEBANON
|
Advertising Agency
|
JWT BEIRUT, LEBANON
|
Production Company
|
CLANDESTINO FILMS Beirut, LEBANON
|
Brief Explanation
In Lebanon, we have entire conversations using Missed Calls like Morse code.
Lebanon ranks in the top 5 most expensive mobile telephony in the world (cost/minute).
Over the years, Lebanese prepaid consumers (approx.90%) save their (highly expensive) phone credit: Never ‘accidental’ always intentional, MISSED CALLS became a form of communication (touch network experiences over 12,500 Missed Calls/hour daily), used as personalized codes which result in miscommunication.
For example: traditionally Missed Calls are used to prompt others to “Call me back”. More complex: 1 Missed Call can mean: “I’ve left the house”, 2: “I’m running late”…etc.
“Missed Call Taxi” in Lebanon even offers pick-up services to addresses linked to cellphone numbers.
In reply to the increasing demand for cheaper prices, we created silent black & white movies, that further emphasize the fact that Lebanese do not use their mobile phones to full capacity - i.e: they do not call each other - to launch the 1st ever bundles for prepaid lines, announcing the end of an era for the Lebanese: The End of Missed Calls.
Synopsis:
A delivery-boy is sent on an errand. Due to lack of communication, he gets lost, encounters some obstacles and never manages to reach his destination.
Credits
Chadi Younes |
Director |
Sebastien Leqlerq |
Editor |
Harry Hedeshian |
Sound Studio |
Harry Hedeshian |
Sound Engineer |
Harry Hedeshian |
Sound Design/Arrangement |
Clandestino Films |
Post Production |
Karam Al Ghossein |
Animation |
Touffic Tabbal |
Cameraman |
Harry Hedeshian |
Music |
Lionel Soria |
Production Designer |
Karam Al Ghossein |
Special Effects/Computer Graphics |
Touffic Tabbal |
Cinematographer |
Touffic Tabbal |
Director Of Photography |
Clandestino Films |
EditingCompany |
Antoine Sfeir |
ProductionManager |