2013 Winners & Shortlists

Brief Explanation

In Lebanon, we have entire conversations using Missed Calls like Morse code. Lebanon ranks in the top 5 most expensive mobile telephony in the world (cost/minute). Over the years, Lebanese prepaid consumers (approx.90%) developed ways to save their (highly expensive) phone credit: Never ‘accidental’ always intentional, MISSED CALLS became a form of communication (touch network experiences over 12,500 Missed Calls/hour daily), used as personalized codes, resulting in miscommunication. For example, young lovers sometimes use 1 Missed Call to say: “I’m thinking about you” & a 2nd Missed Call to say: “I love you”…etc. A “Missed Call Taxi” company in Lebanon even offers pick-up services to addresses linked to cellphone numbers. In reply to the increasing demand for cheaper prices, we created silent black & white movies, that further emphasize the fact that Lebanese do not use their mobile phones to full capacity - i.e: they do not call each other - to launch the 1st ever bundles for prepaid lines, announcing the end of an era for the Lebanese: The End of Missed Calls. Synopsis: A madly-in-love couple secretly plan a night out. To escape the girl’s overprotective father, their solution revolves around coded’ Missed Calls. A recipe for miscommunication.