2013 Winners & Shortlists

BIG MAC - DNA PROFILING

BrandMcDONALD'S
Product/ServiceMcDONALD'S
EntrantLEO BURNETT DUBAI, UNITED ARAB EMIRATES
CategoryFILM - ANIMATION
Entrant Company LEO BURNETT DUBAI, UNITED ARAB EMIRATES
Advertising Agency LEO BURNETT DUBAI, UNITED ARAB EMIRATES
Production Company SERENA MIDDLE EAST Dubai, UNITED ARAB EMIRATES

Brief Explanation

The Big Mac has been there for some of the greatest events and inventions in last 4 decades. It was perfected in 1967 and 46 years later, it remains unchanged. The animations commemorate the Big Mac's heritage and celebrate the historic milestones it has seen.

Credits

Name Role
Bechara Mouzannar Chief Creative Officer
Peter Bidenko Executive Creative Director
Marwan Chahine Creative Director
Maha Khawaja/Rania Badawi Copywriter
Tariq Ayass/Farah Nehme/Lana Chukri Art Director
Sarah Abdullah Agency Producer
Dana Abdulal Account Supervisor
Joanna Chami Advertiser's Supervisor
Mindloop Studios Sound Studio
Ahmad Ghannoum Sound Design/Arrangement
Caroline Seif Post Production
Rasha Alazem Account Manager
Planner: Ali Marashi Head of Strategy: Nicolas Chidiac Other Credits