2013 Winners & Shortlists

DAYMAN MAABAAD/ ALWAYS TOGETHER

Bronze
BrandMOBINIL
Product/ServiceMOBINIL
EntrantLEO BURNETT CAIRO, EGYPT
CategoryFILM - BEST USE OF MUSIC
Entrant Company LEO BURNETT CAIRO, EGYPT
Advertising Agency LEO BURNETT CAIRO, EGYPT
Production Company HAMA FILM PRODUCTIONS Giza, EGYPT

Brief Explanation

As Egypt's first telecom operator, Mobinil is committed to the enrichment of Egyptian peoples' lives. This mission was put to the test during a time of immense political and social unrest that saw Egyptians standing opposite one another. People were losing hope and needed to be reminded of what it means to stand together. Using the universal language of music, Mobinil invited local underground talents from all over Egypt to participate in creating an epic song that harmonically unites Egypt's diverse cultural and musical traditions.

Credits

Name Role
Bechara Mouzannar Chief Creative Officer
Ahmed Hussein/Osama Arnaouty Creative Director
Salma Nour/Neviene Ragab Art Director
Shereen Mostafa Agency Producer
Christin Ghobrial Account Supervisor
Hisham Soliman Producer
Ahmed Abdullah Director
Hisham Sakr/Ashraf El Kholy Editor
Ahmed Farahat/Khaled Sanad Sound Design/Arrangement
Always Together Music
Mohamed Aboulenein Account Manager
Tarek Hefny Director Of Photography
P2p EditingCompany
Mohamed Ghorab/Hatem Amin/Naser El Din Nagy/Nihal Farouk/Reem El Abd Other Credits