2013 Winners & Shortlists

LURPAK: PERFECT IMPERFECTIONS

BrandARLA FOODS
Product/ServiceLURPAK
EntrantSAATCHI & SAATCHI Dubai, UNITED ARAB EMIRATES
CategoryFILM - EDITING
Entrant Company SAATCHI & SAATCHI Dubai, UNITED ARAB EMIRATES
Advertising Agency SAATCHI & SAATCHI Dubai, UNITED ARAB EMIRATES
Production Company THE TALKIES Beirut, LEBANON

Brief Explanation

In this commercial, Lurpak demonstrates just how relevant it is for the everyday cook. With its taste and quality credentials, it sympathises with the cook by understanding that a dish doesn't have to be a fancy presentation to be perfect. It was made with love and with Lurpak.

Credits

Name Role
Sion Scott-Wilson Executive Creative Director
Neil Williams Creative Director
Neil Williams Copywriter
Anjum Shaikh Art Director
Marianne Sargi Agency Producer
Khaled Ghorayeb Account Supervisor
Jad Abou Jawdeh Producer
Bo Krabbe Director
Maria Malek Editor
Philip Khayat Sound Studio
Philip Khayat Sound Design/Arrangement
The Talkies Post Production
Zaven Barsoumian Cameraman
Abdo Semaan Lighting
Philip Khayat Music
Sumir Ganguly Account Manager
Maya Harb Production Designer
Torben Forsberg Director Of Photography
The Talkies EditingCompany
Sara Touma ProductionManager