| Brand | VODAFONE |
| Product/Service | VODAFONE |
| Entrant | JWT CAIRO, EGYPT |
| Category | FILM - COMPUTER GRAPHICS/VISUAL EFFECTS |
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Entrant Company
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JWT CAIRO, EGYPT
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Advertising Agency
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JWT CAIRO, EGYPT
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Production Company
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KNUCKLEHEAD London, UNITED KINGDOM
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Production Company 2
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ECU PRODUCTIONS Cairo, EGYPT
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Brief Explanation
Owning the football platform this year was the perfect opportunity to integrate “Let Nothing Stop You” brand message through a football campaign given the sync between Ramadan & the Olympic games, where the Egyptian Football team made it to the Olympics for the first time in 20 years.
The campaign presented the Olympic team players in a unique manner, displaying them overcoming real-life consumer-relevant barriers & obstacles through their persistence & determination to reach their goal, with objective of establishing how nothing did stop these players from reaching the Olympics. The campaign’s inspirational figure was Mahmoud El Khateeb, the best footballer Egypt has ever got in its ranks, meanwhile a respected & well-trusted figure amongst all Egyptians, which enhanced the campaign’s overall appeal & brand message credibility
Credits
| Ramsey Naja |
Chief Creative Officer |
| Tameem Youness/Mohamed Hammady |
Creative Director |
| Mohamed Bary |
Copywriter |
| Mahmoud El-Hosseiny/Amr Hadad |
Art Director |
| Reem Megahed/Khaled Zaki |
Agency Producer |
| Shahira Akel |
Account Supervisor |
| Tim Katz |
Producer |
| Ben/Joe Dempsey |
Director |
| Tim Thornton Allan |
Editor |
| The Mill |
Post Production |
| Jonathan Goldstein |
Music |
| Amir Adib |
Account Manager |
| The Mill |
Special Effects/Computer Graphics |
| Antonio Paladino |
Cinematographer |
| Antonio Paladino |
Director Of Photography |
| Marshal Street Editors |
EditingCompany |
| Russell Hasenberg |
ProductionManager |