2013 Winners & Shortlists

EXPLAINER VIDEO FOR GOCASH MULTICURRENCY TRAVEL CARD

BrandUAE EXCHANGE
Product/ServiceTRAVEL SOLUTIONS
EntrantUAE EXCHANGE Abu Dhabi, UNITED ARAB EMIRATES
CategoryFILM - ANIMATION
Entrant Company UAE EXCHANGE Abu Dhabi, UNITED ARAB EMIRATES
Advertising Agency UAE EXCHANGE Abu Dhabi, UNITED ARAB EMIRATES
Production Company INFAMOUS DESIGNS Dubai, UNITED ARAB EMIRATES

Brief Explanation

This animation video is first of its kind explainer video in this region. As the name suggest, it clearly explains the various features of the card to the viewer in the most appealing manner. this video is meant to give a more comprehensive view of the product, explaining its unique features in detail. The video was created in sync with the TVC of gocash - the multi currency travel card. the charecters - Marco Polo, Christopher Columbus and Ibn Batutta, who appear in the TV Commercial are also featured in this animated video.

Credits

Name Role
Gopakumar Bhargavan Chief Creative Officer
Prasanth J H Executive Creative Director
S Vikram Kumar Creative Director
Anees Mohammed Copywriter
S Vikram Kumar Advertiser's Supervisor
Uae Exchange Producer
Feras Arafe Director
Feras Arafe Animation
Shinu Baby Account Manager
Bassam Al Emam Production Designer
Feras Arafe Special Effects/Computer Graphics
Infamous Web Design EditingCompany