| Brand | ETISALAT MISR |
| Product/Service | FAWZI |
| Entrant | KING TUT'S PLAYGROUND Cairo, EGYPT |
| Category | FILM - CINEMATOGRAPHY |
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Entrant Company
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KING TUT'S PLAYGROUND Cairo, EGYPT
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Advertising Agency
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KING TUT'S PLAYGROUND Cairo, EGYPT
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Production Company
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LIGHTHOUSE FILMS Cairo, EGYPT
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Brief Explanation
‘Fawzy’ is an old fashioned, Egyptian male name.
We gave this name to a virtual discount card service provided by Etisalat for teenagers.
The services and offers are not related to Telecom products and services and they all require you to physically go out to stores and shops to enjoy the benefits (e.g. fast-food chains, cinemas, retail outlets ..etc)
A website ‘FAWZY.COM’ was created to display all the offers and discounts.
To generate traffic to the website we created 6 webisodes with original music that can only be downloaded when you subscribe. A new webisode was released every week.
The full 9 music tracks are available for download as an album on www.fawzi.com if you are a member.
Credits
| Mohamed Hamdalla |
Executive Creative Director |
| Ashraf Badawy |
Creative Director |
| Youssef Altay |
Copywriter |
| Mohamed Fathy |
Art Director |
| Ahmed Fahmy |
Account Supervisor |
| Fadi Fahim |
Producer |
| Mohamed Hamdalla |
Director |
| Ahmed Hafez |
Editor |
| Frequency |
Sound Design/Arrangement |
| Gravity |
Post Production |
| Adham El-Mistikawy (Dj Ozo) |
Music |
| Khaled Farid |
Account Manager |
| Leo Carbotta |
Cinematographer |
| Leo Carbotta |
Director Of Photography |