Brand | EGYPT FOODS |
Product/Service | CONO |
Entrant | NOUR BADIE INSTITUTION Cairo, EGYPT |
Category | FILM - CINEMATOGRAPHY |
Entrant Company
|
NOUR BADIE INSTITUTION Cairo, EGYPT
|
Advertising Agency
|
NOUR BADIE INSTITUTION Cairo, EGYPT
|
Production Company
|
TNP (TAREK NOUR PRODUCTIONS) Cairo, EGYPT
|
Production Company 2
|
BELOCALFILMS / SEXIEFILMS Buenos Aires, ARGENTINA
|
Brief Explanation
The Egyptian revolution started with a ray of light, a positive and optimistic objective: uniting the power of the people to end corruption.
The revolution didn’t turn out the way everyone expected it to be.
The result of the revolution caused havoc and chaos to the Egyptian people, depression, gloominess and despair filled the country. There was a sense of instability and uncertainty this generation never experienced before.
The step down of a president and the elections of a new one. The fighting against unclarity and desperate to let their voices heard. The conflict between citizens, the police and the army. The drop of tourism and the country’s economy.
People needed something to hang on to, something strong, something stronger than fear itself. People needed HOPE. A hope that tomorrow will be better!
All this coincided with the relaunch CONO snack.
We needed to remind Egyptians how beautiful our country can be and urging them to seek a better future.
This message was given out in our tagline, since our brand name had a double meaning: CONO as the brand name and CONO which means ‘BE’ in Arabic language.
So, CONO Optimistic means Be Optimistic.
Enjoy the ride!
Credits
Ahmed Tarek |
Chief Creative Officer |
Ahmed Mokhtar |
Creative Director |
Yasmine Emad |
Copywriter |
Mahmoud Khattab |
Agency Producer |
Mahmoud Khattab |
Producer |
Fernando Livschitz |
Director |
Tarek Rashed |
Editor |
Tarek Nour Studios |
Sound Studio |
Samuel Isaac |
Sound Design/Arrangement |
Belocal Films |
Post Production |
Ahmed El Meehi |
Cameraman |
Aly Fathallah |
Music |
Shereen Khalifa |
Account Manager |
Belocal Films |
Special Effects/Computer Graphics |
Quim Miquel |
Cinematographer |
Quim Miquel |
Director Of Photography |
Tarek Nour Post |
EditingCompany |
Mohamed El Sayed |
ProductionManager |