2013 Winners & Shortlists

STARS IN KSA

BrandVESTEL
Product/ServiceVESTEL
EntrantFP7 SYRIA Damascus, SYRIA
CategoryFILM - SOUND DESIGN
Entrant Company FP7 SYRIA Damascus, SYRIA
Advertising Agency FP7 SYRIA Damascus, SYRIA
Production Company UNEXPECTED Stuttgart, GERMANY

Brief Explanation

TVC was produced by our Syrian agency. It wasn't only the first regional role for Syria to cater for Vestel's launch in KSA, it also happens when Syria is passing through one of its hardest times in terms of instability and war risks. Eight weeks post TVC airing, research indicated that Vestel brand awareness increased more than seven times and the film generated 4000 views on YouTube in two weeks. TVC was conceptualized by a passionate team that was able to deliver and challenge the instability, conflict and danger in Syria keeping an advertising light coming out of it.

Credits

Name Role
Rami Omran Chief Creative Officer
Rani Maatouk Creative Director
Abir Ibrahim Art Director
Lara Serry Account Supervisor
Zeynep Luleci Advertiser's Supervisor
Alexander Kiesl/Steffen Hacker Director
Ben/Sarah Sound Studio
Ben/Sarah Sound Design/Arrangement
Ben/Sarah Music
Zein Al-Atassi Account Manager
Simon Coull Cinematographer
Simon Coull Director Of Photography