Brand | MINI COOPER |
Product/Service | CAMPAIGN TO DONATE BLANKETS |
Entrant | MOMENTUM Giza, EGYPT |
Category | FILM - BEST USE OF MUSIC |
Entrant Company
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MOMENTUM Giza, EGYPT
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Advertising Agency
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MOMENTUM Giza, EGYPT
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Production Company
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THE HOUSE PRODUCTIONS Cairo, EGYPT
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Brief Explanation
This is a charity project from Mini Cooper to donate blankets and covers to the underprivileged. Valentine's day has been becoming more and more overrated and much anticipated in Egypt. Teenagers in Egypt spend thousands of Egyptian pounds on Teddy bears on Valentine’s Day alone. Given Mini's target group, we decided to take advantage of this fluffy occasion, take large amounts of Teddy bears and use their cotton and material to make blankets and bed covers as a catalyst for this project. The story is being told from the perspective of a Teddy bear that witnessed this grotesque transformation. The commercial was made to air on TV on Valentine’s Day only.
Credits
Abdelsalam Abdelsalam |
|
Executive Creative Director |
Mohamed El-Zayat/Ahmed Hafez Younis/ |
|
Creative Director |
Mohamed El-Zayat/Ahmed Hafez Younis/Mohamed Hamdy |
|
Copywriter |
Mina Monir |
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Art Director |
Heba Radwan |
|
Agency Producer |
Mohamed Abdel Aziz/Assistant Agency Producer:inas Nagy |
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Account Supervisor |
Mohamed El-Ayouti |
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Producer |
Mohamed El-Zayat |
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Director |
Mohsen Abdel Wahab |
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Editor |
Frequency |
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Sound Studio |
Hosny Aly |
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Sound Design/Arrangement |
Azman |
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Post Production |
Tarek Hefny |
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Cameraman |
Tarek Hefny |
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Lighting |
Aly Fatallah |
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Music |
Mohamed El-Zayat/George Azmy |
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Production Designer |
Tarek Hefny |
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Cinematographer |
Tarek Hefny |
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Director Of Photography |
Azman |
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EditingCompany |
Mahmoud |
Hamdy |
Associate Creative Director |