| Brand | COCA-COLA EGYPT |
| Product/Service | COCA-COLA |
| Entrant | FP7 / CAI, EGYPT |
| Category | FILM - BEST USE OF MUSIC |
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Entrant Company
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FP7 / CAI, EGYPT
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Advertising Agency
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FP7 / CAI, EGYPT
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Production Company
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LEO MEDIA Cairo, EGYPT
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Brief Explanation
Coca-Cola has always been the icon of happiness, but how can we talk about happiness with all that's happening in the world?, the answer is" kindness" as it is the active route to happiness, we launched Crazy for good a campain that is desgined to inspire and create a movement. Egypt has been through a lot lately, revolution, economic recession and a lot of misfortunate events. It was time for some kindness to change the way we interact together. But we were faced with three main challenges; showing the difference between charity and Kindness, in the middle east both are intertwined and for this campaign to stand out we had to make the difference clear, Finding our crazy masters: the Kindness doers that we want the people to follow in their example. Finally transforming an advertising campaign into a movement that would inspire people to do crazy acts of kindness of their own and inspire each other
Credits
| Abdelsalam Abdelsalam |
Executive Creative Director |
| Ahmed Hafez Youness |
Creative Director |
| Youmna El Essily/Menna El Keay Abd El Rahman Abou Zeid |
Copywriter |
| Ahmed Coutry/Mina Mounir |
Art Director |
| Heba Radwan |
Agency Producer |
| Lamis Hazem/Account Executives: Ahmed Youssef/Mohamed Ezzo |
Account Supervisor |
| Omar Aboud Zeid |
Producer |
| Ali Ali |
Director |
| Mohsen Abd El Wahab |
Editor |
| Leila |
Sound Studio |
| Frequency |
Sound Design/Arrangement |
| Azman |
Post Production |
| Mohamed Bego |
Lighting |
| Cairokee Ft. Aida El Aiuby |
Music |
| Sarah Sherif |
Account Manager |
| N/A |
Cinematographer |
| Boutros Mouarkech |
Director Of Photography |
| Azman |
EditingCompany |
| Business Unit Head: Ahmed Fayez/Account Director: Magued Farahat |
Other Credits |