| Brand | RECKITT BENCKISER ARABIA |
| Product/Service | HONEY AND LEMON SORE THROAT LOZENGES |
| Entrant | HAVAS WORLDWIDE - MIDDLE EAST Dubai, UNITED ARAB EMIRATES |
| Category | FILM - CINEMATOGRAPHY |
|
Entrant Company
|
HAVAS WORLDWIDE - MIDDLE EAST Dubai, UNITED ARAB EMIRATES
|
|
Advertising Agency
|
HAVAS WORLDWIDE - MIDDLE EAST Dubai, UNITED ARAB EMIRATES
|
|
Production Company
|
THE TALKIES Beirut, LEBANON
|
Brief Explanation
This film was aired in the VOX cinema theaters specifically after the last trailer of 'coming soon' movies. The ad purposely starts out as if it were a trailer for a movie and ends with a surprise of the message which is "dont let a sore throat ruin a movie - use Strepsils Honey and Lemon" This was done to create engagement and surprise while remaining true to the brand footprint and personality.
Credits
| Martin Wright |
Executive Creative Director |
| Pascale Nader |
Creative Director |
| Ross Hardiman |
Copywriter |
| David Bowen |
Art Director |
| Maysa Aboumourad |
Agency Producer |
| Ayham Homsi/Nader Baker |
Account Supervisor |
| Aurelie Avogadri/Saad Abdullah |
Advertiser's Supervisor |
| Jamie Mcainsh/Youmna Boustani |
Account Manager |
| Thodoris Zacharakis |
Cinematographer |